How big a difference or relationship actually is — separate from whether it is statistically significant.
Visual intuition
before
2 cases
x2
after
4 cases
Relative risk zooms in on the ratio
Effect size asks how big the change is: these illustrative crowds went from 2 cases to 4 — a ratio of 2 you can weigh, not just a yes/no verdict.
Example
In an illustrative trial, treated patients recover in 6 days on versus 8 days on placebo: the effect size is a 2-day reduction — recovery a quarter faster.
How It Works
A headache pill that shortens pain by 4 hours and one that shortens it by 4 minutes can both be '' with enough patients — significance answers 'is it real?', effect size answers 'how much?'. It comes in many forms: a difference in means, a , a . Small effects on huge samples produce impressive p-values and negligible benefits, so the effect size is usually the number worth asking for.