A hidden third factor that influences both things you are comparing, creating a link that is not causal.
How It Works
Ice-cream sales and drownings rise and fall together — not because ice cream drowns anyone, but because summer drives both. Summer is the confounder: a backstage variable moving both quantities at once, so they dance in step without touching. Confounders are why 'people who do X are healthier' headlines mislead — people who do X often differ in a dozen other ways — and why studies control for age, income, and season, or randomize to break the link.